Category: Milk Consumption

December 29, 2017

Milk consumption compared to milk advertising expenditures, 1978-2005 How effective is milk advertising? Since the National Dairy Board (NDB) was authorized under the Dairy Act of 1983 to promote milk and other dairy products in the marketplace, it and the National Fluid Milk Board (FMB) have spent over $1.1 billion dollars on advertising. The NDB […]

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